The world's largest advertising agency by revenue is WPP plc, which generated $17.34 billion last year. The main advertising agencies are completed with Omnicom Group and Publicis. Universal McCann is a creative media agency that has a client list that includes Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony. The agency is part of the Interpublic network and is a member of the IPG Mediabrands group with Initiative, Magna, Mediabrands Audience Platform and three other agencies.
UM operates in more than 100 countries and employs more than 4,800 people. South Korea's largest advertising agency, Cheil Worldwide, is more than three times larger in turnover than its closest domestic rival. The agency has 53 offices in 43 countries with 6,200 employees worldwide. Owned by Samsung Group, Cheil's list of top customers includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more. Leo Burnett is one of the most recognized and well-known advertising agencies in the world for its long history of advertising excellence.
The agency was known for creating iconic characters for brands such as Uncle Ben, Jolly Green Giant, Tony the Tiger, Pillsbury Dough-Boy and Marlboro Man. Today, Leo Burnett continues to be known as a leader in advertising with 85 offices, more than 8,000 employees and a member of Publicis. Walter Thompson is the world's best-known marketing agency and has been creating creative solutions that make brands last for more than 150 years. JWT, a true global agency, has more than 200 offices in more than 90 countries and has nearly 10,000 employees. The WPP agency is the registration agency for Church's Chicken US., S.
Marine Corps., Subway and KPMG to name a few. Created in 1997, Mindshare is one of the best media buying and planning agencies in the world. The agency is part of WPP's GroupM and has 116 offices in 86 countries in North America, Latin America, Europe, the Middle East and Asia. Mindshare acts as a registered media agency for Pandora Jewelry, TJX and Tyson Foods. In 1949 Bill Bernbach, Ned Doyle and Maxwell Dane founded the advertising giant DDB. DDB is one of the most recognized advertising agencies and regularly receives awards and accolades.
While maintaining a lower profile than other major agencies, DDB continues to work with major brands from Heineken to Ubisoft and Volkswagen while serving as the registration agency for McDonald's Jeep and more. Dentsu is Japan's largest advertising agency. The agency offers a wide range of services across eight business domains including marketing, digital, creative, promotions, media content public relations and global business. Dentsu was founded in 1901 and works with global brands such as Facebook. With the ability to provide everything from strategy to logistics as well as branding and cybersecurity more and more companies are choosing to work with this multifaceted agency. Deloitte Digital is only scratching the surface of its capabilities and the agency continues to acquire talent recently acquiring San Francisco-based creative shop Heat and Swedish agency Acne. Founded in 1926 it is one of the oldest and largest marketing and communication companies in the world.
Omnicom was formed in 1986 through a three-way merger between marketing communication giants Needham Harper Worldwide Doyle Dane Bernbach and BBDO Worldwide. The global marketing company employs more than 8,000 people in 70 offices around the world and is a subsidiary of Alliance Data Systems Corp., a loyalty and marketing services company. They have 77 cities in 31 countries and serve as a registered agency for Sealed Air Corporation American Cancer Society Covered California Maine Lobster Marketing Collaboration Excedrin and Ragu. Accenture Interactive was recently named a registered global experience agency for Maserati and will be responsible for digital strategy advertising content programming. It has a reputation for cutting-edge creativity in its services and has long been a member of the “Big Five Advertising Agencies”.
BBDO's reputation at the national level is well documented but its international offices are also good examples in their local market. While these five advertising and marketing groups have consistently dominated the advertising industry they have faced new challenges to their global advertising budget with startups and consultancies expanding into digital marketing. Engine is a marketing company based on 14 agencies working across the spectrum of marketing disciplines. The shift in advertising money to digital including email marketing social media programmatic ads is giving rise to high-growth digital marketing agencies; however there are still many traditional creative and advertising agencies adapting to this digital-centric landscape.
For example Deloitte Digital owns the advertising agency Heat which is best known for creating websites for Hotwire EA Sports Madden NFL etc. You can find up-to-date information on the world's largest marketing companies on several specialized sites. Buyers are accompanied at all stages of buying; marketing is done through network offers (design marketing commerce). Saatchi & Saatchi which began as an emerging advertising agency in London in the 1970s has grown to become a global communication agency with 114 offices in 67 countries.
The company specializes in marketing fields such as digital strategy customer intelligence customer loyalty etc. Acxiom is an agency that isn't as famous as other agencies on this list but this people-based marketing agency is a silent giant of the industry. .
