The success of a marketing agency depends on the skills and expertise of its staff. Good communication is essential for a successful marketing campaign, both within the team and with customers. Establishing a personal connection with your team and customers is key to developing effective communication. Digital pathways should be based on existing relationships, rather than defining them.
Creativity is what will make your agency stand out from the rest, so it's important to have a team of people who think outside the box and push boundaries. If your team is constantly playing catch up, they may need new ideas and perspectives. It's important to stay up to date with the latest trends and initiatives, as well as setting trends. Being aware of the latest trends and reacting to them will help your agency stay ahead of the competition.
It's also important to practice what you preach - if you recommend SEO to your clients, make sure your own website is optimized for search engines. Explain to your clients that it can take up to 6 months to achieve desired SEO rankings, even if you can do it in 3 months. This will impress them and make them more likely to stay with your digital marketing agency. Executing ideas is just as important as having them in the first place. Knowing how long clients typically stay with an agency is a good indication of their ability to deliver on their promises.
You may not have W-2 employees, but you will still need to work with people on a regular basis who understand how to create content strategies that attract, convert and retain customers, as well as telling the story of their company in a way that appeals to their target market. Content should vary depending on the stage of the market-to-sales funnel and different channels. A reputable digital marketing company should conduct keyword research and competitor analysis, as well as being able to analyze Google Analytics data. Print marketing companies focus more on design than distribution, while large marketing agencies use analytics to measure results and employ an iterative process that uses this data to improve conversion rates. Before hiring a marketing company, ask questions about their approach and research average prices in the market. An experienced marketing company should provide a consultative approach and offer ads for SEO, lead generation, AdWords and social media.
Check out their website for a “Customers” or “Portfolio” section - this will give you an idea of their capabilities. Electronic payments are much more beneficial than traditional payments for digital marketing agencies. Having a solid knowledge base will help you make better decisions in your business, understand what your marketing team is doing and make better hires. To get started, make sure your digital marketing agency offers ads for SEO, lead generation, AdWords and social media. Don't look desperate when reaching out to your target market - take your time to understand your business, design a strategic marketing plan and start implementing it.
